Purpose and content
When people visit your web site, the first thing they want to know is “What do you offer?” Are you providing a service? Selling something? Giving out information? Or offering a combination of these? It is vital for you to know the purpose of your web site and to spell it out on your home page.
Having defined the purpose, it is the content that becomes the most important part of your web site. In this Guide, we focus on words rather than images for your content, since most web sites deal with information and use text as the main method of communication. We guide you through from the planning stages, when you will think about the content from the user’s point of view, to providing the material to your web developer, and dealing with later updates.
The Guide covers the mechanics of writing the content, with advice on accessibility and style, and how to achieve high rankings in the top search engines
