What is E-commerce?
E-commerce offers the customer several advantages over a high street shop, including convenience, prices that are usually very competitive, wide choice and easier access.
- Access to a global market - the Internet allows you access to an unlimited market of potential customers worldwide.
- Cutting out the middleman - you can sell direct to end users.
- A level playing field - a small business can show itself to be as professional and credible as its larger competitors.
- A level playing field - a small business can show itself to be as professional and credible as its larger competitors.
- Greater customer satisfaction - an e-commerce web site can be a powerful tool for building customer loyalty. A well-designed site puts the customer in charge of the relationship. They can buy, browse, ask for help or track the progress of their order whenever they want.
- Reduced marketing costs - word of mouth can be very powerful on the web through email recommendations and search engine ratings. You can achieve a great deal by treating customers well, keeping them informed about your activities and comparing yourself with competitors.
- Better customer information - giving online customers passwords to your site saves them having to re-enter their details every time they shop. But it also gives you information about buying habits to help you refine your marketing, pricing and purchasing strategies.
- Better customer information - giving online customers passwords to your site saves them having to re-enter their details every time they shop. But it also gives you information about buying habits to help you refine your marketing, pricing and purchasing strategies.
