Catalogues and checkouts
This section of the Guide to Best Practice covers the main areas of e-commerce – the practice of buying or selling goods or services online. With an e-commerce web site, you can reach many new customers in the global marketplace. E-commerce helps you to provide a convenient and competitive service for your customers, giving them wide choice and easy access to your goods or services online.
The online catalogue (your database of goods or services) can easily be added to, updated and removed at any time, keeping your stock up to date. The customer can browse through the online shop, using their ‘shopping cart’ as they go along, collecting items to buy. An easy-to-use checkout system is then combined with a secure payment process to complete the sale.
By following the guidelines in this section, you can make sure that your online
business succeeds to everyone’s satisfaction.
